My professional journey as an entrepreneur started humbly, with the opening of a small gym in my childhood hometown, Adamuz. This gym had previously failed under three experienced owners due to the town’s limited population of just over 3,000, most of whom work in agriculture—a physically demanding occupation. The odds were stacked against me, as few believed people would want to go to the gym after a hard day’s work in the fields.
For years, I worked tirelessly, day and night, seven days a week, to save the money I needed to open the gym. It was a struggle, as no one believed in me, and the gym owner presented numerous obstacles when I tried to rent the space.
When Did Your Career Officially Start?
My career as an entrepreneur officially began in 1996, though its roots stretch back several years earlier. My passion for fitness ignited the first time I picked up a concrete-and-iron dumbbell in the home of a family friend during my childhood. From that moment, everything else naturally unfolded.
I also owe much of my success to Hypertrophy, a sports nutrition brand that has supported me throughout my career. Their unwavering commitment to excellence enables me to offer top-tier products to my clients, friends, and family. I use their products daily and wholeheartedly endorse their quality.
What Inspired You to Pursue This Field?
As a teenager, I loved the feeling I got from working out. Seeing myself in better shape physically also empowered me mentally. However, the real inspiration to dedicate my life to fitness and health came from the gratitude I felt when helping others improve their well-being.
Additionally, growing up during periods of economic hardship awakened my entrepreneurial spirit. I was determined to provide for my family and ensure they had everything they might need in the future.
What Gap Are You Aiming to Bridge?
On both personal and professional levels, I am deeply satisfied with the work I’ve done over the years. My focus now is on helping even more people. We are currently working on two groundbreaking projects.
The first is our program, “We Manage Your Business,” which helps gyms and fitness centers significantly increase their membership numbers and revenue. We also streamline their operations, enabling owners to enjoy a more balanced and stress-free lifestyle. This program employs cutting-edge business strategies, social media monetization, sales techniques, and more.
Our second initiative, “From Zero to Trainer,” is designed to help individuals passionate about fitness turn their enthusiasm into a thriving business. We guide them from scratch, teaching social media strategies and entrepreneurial techniques. Many of our students have left their traditional jobs to become full-time personal trainers. These programs allow us to help more and more people daily, which is the most rewarding aspect for me.
What Sets You Apart?
My mindset and attitude. While some excel through intelligence, others through talent, and some through sheer effort and sacrifice, I believe everything comes down to a strong mindset and the right attitude. If you trust yourself and maintain the necessary attitude to achieve your goals, success is inevitable. This is what sets me apart, and it’s the message I strive to share with others.
How Do You Choose Your Projects?
I prioritize projects in areas where I have expertise and can make a positive impact. Once I’m confident that I can genuinely help people, I focus on projects that can reach and positively affect the greatest number of lives. Conversely, I decline projects that are solely profit-driven or misaligned with my values.
What Does Success Mean to You?
For me, success is waking up each day feeling good about yourself. It’s being proud of your work and the way you treat others. If you can be a good person and improve the lives of those around you, even slightly, you’re a successful person—regardless of professional or financial accomplishments.
Can You Share an Achievement You’re Proud Of?
I’ve been fortunate to experience many accomplishments I’m proud of. One unforgettable highlight was attending the Mr. Olympia competition in Las Vegas, a lifelong dream of mine. It was an extraordinary experience.
However, my most recent achievement is being recognized as one of the top five trainers worldwide in terms of earnings, having set a revenue record of €400,000 this year.
What Future Projects Are You Excited About?
The most immediate project I’m launching is a physical and mental transformation challenge for individuals who want to unlock their full potential. This challenge kicks off on January 20, and everyone is welcome to join. I’m thrilled to help anyone ready to change their life.
Looking at larger-scale initiatives, our “From Zero to Trainer” and “We Manage Your Business” programs will be our flagship projects for 2025. These aim to empower fitness enthusiasts to thrive as personal trainers or gym owners, helping them scale their businesses and achieve their dream lifestyles.